Color Paletes For Websites

Choosing the right color palette for your website will strengthen your brand and give your call to action a higher chance to be clicked

Websites play crucial roles in promoting a brand. 

That is why you will find that every business, athlete, organization, and institution have a website. It is through the website that they can pass out information for purposes of educating the public or even to promote a product.

When designing a website, your primary objective should be to come up with something that users can easily and comfortably access information on. One of the ways that you can ensure the comfort of your site visitors is by using a good color palette on the website. Any poorly selected colors that make it challenging to browse through your website will annoy the users, and you will end up losing potential clients in the process. That is why you should pick good colors for the site; something that’s not extremely bright or dull.

It is important to point out that there are graphic tools that will give you an array of color palette options to choose from which makes it simple to select color.

Remember that you shouldn’t just randomly pick any colors and use them on the website. It is a crucial process that requires you to consider some factors. The following tips will help you in picking the best color palettes for your website.

The colors should match with the business logo

You chose a particular color when coming up with a logo for your business. Therefore, it is wise to use the same inspiration to pick colors that should be used on your website. It is crucial to make sure that the colors are used are contrasting enough to make it comfortable for the readers to view. You can consult with a web design expert on the best contrasting color palettes to use.

Check out other websites' colors

Your business is operating in a competitive market, and as a result, there probably are other businesses that already have professional websites. 

You can check out the choice of colors used by your competitor and imitate the same but do not duplicate the exact colors on your website. Doing this will require you to invest a substantial amount of time so that you check out as many sites as possible so that you can come up with the best color combination to use.

Apply the 60-30-10 formula

Finally, you must follow the 60-30-10 formula. 

The formula requires you to have a neutral color occupying 60% of the site. A neutral color is used because it allows maximum contrast, which makes it easy to read content that’s on a page. 

Then the 30% should be used to highlight special areas on the website like the price of a commodity and any offers. You may want to use a slightly bright color for this 30% so that it can easily capture the attention of users. 

Once you have the two colors used, the final 10% should be a color that gives your website a fresh look, and it is the accent color of the website.